Effective date: 20 January 2019, Last updated: 26 January 2020
If you happen to be left with even more questions after reading our policy – or already have some – do not hesitate to contact us.
Below you will find an explanation of basic terms used in this Cookies Policy. We gathered them here in order to make it easier for you to navigate through the policy.
“Applicable laws” means all the laws and regulations relevant to the collection, processing and storage of data, especially all the data protection laws and the General Data Protection Regulation (EU) 2016/679 (“GDPR”);
“Marketingbourse” or “we” or “us” or „our” means Dark Side Management Ltd., a Bulgarian corporation having its principal place of business in Sofia, BG.
“Beacons” or “Pixels” means small transparent images placed within a web page (here specifically: within Site). They are embedded in web pages (here specifically: Site) and enable the communication between web browser and a server. This is how companies can collect the data, make their own advertising campaigns, as well as provide related services (e. g. measuring the effectiveness of advertisements, preventing fake advertising traffic and limiting fake advertising campaigns);
“Cookies” means small text files stored in a web browser by a website (here specifically: Site) or by an ad server. By storing certain information in a Cookie, those web browsers, ad servers, and explicitly our Site, are able to remember Your preferences and recognize websites visited and/or web browser used from one visit to another;
“Personal Information” or “Information” or “Data” means any Information relating to an identified or identifiable person as defined in article 4.1 of GDPR;
“Site” means the MarketingBourse’s website www.marketingbourse.com;
“Services” means services provided by MarketingBourse via Site in accordance with the Terms and Conditions;
“You” means an individual that uses our Services by Site or/and an individual who uses the Site but has no access to the areas of the Site and Services.
What are Cookies?
Cookies are small files that are stored on your data carrier and hold certain settings and data for exchange with our system via your browser.
Basically speaking, there are two different types of Cookies: the so-called session Cookies and temporary/permanent Cookies stored on your data carriers for a longer period or without limit. This type of storage helps us design our Site and adjust our offers to match your preferences, making it easier for you to use them, meaning that, for example, certain input from you can be stored so that you are not required to enter it repeatedly.
Which Cookies are used by Marketingbourse?
What is on-site targeting?
On the Site we may use (third party) cookie technology for the optimization of our advertising and the entire online offer. This Data is not used to identify you personally but serves the sole purpose of conducting a pseudonymous evaluation of the use made of the home page. With this technology we can present you with advertising and/or special offers. Our aim is to make our online offer as attractive for you as possible and to present you with advertising that corresponds to your areas of interest.
Are there also Cookies from third-party suppliers (so-called “third-party Cookies”)?
Marketingbourse makes use of web partners who help make the online offer and Site more interesting for you. The Cookies of our partner companies also contain solely pseudonymous Data. This relates, for example, to Data about which products you have looked at, whether anything was bought, which products were searched for, etc.
Your browser may offer tools to enable or disable Cookies by modifying the settings in your browser. However, please note that certain features of our Site may not work if you delete or disable some types of Cookies.
The help function in your preferred browser should provide you with the correct information. Some browsers provide helpful cookie guides:
The types of Cookies we may store when you visit the Site are detailed below:
|Session Cookies||They are temporary Cookies that are deleted once you end your session. Session Cookies make sure that you remain recognized when you move from page to page within one Site, and this way you are not required to e.g. log in.|
|Functionality Cookies||They enable using the basic features of Sites (e.g. remembering information about Sites visited in order to enable ‘recalling’ them upon visitor’s request).|
|Security Cookies||They allow controlling the abuse of and inappropriate use of Site.|
|Analytical Cookies||They provide analytical and statistical information about your Site use.|
|Targeting and Advertising Cookies||They allow measuring the effects of advertising campaigns and personalizing ads for individual users.|
It is also important that we mention a non-Cookie technology called web beacons (also known as clear gifs, pixel tags or web bugs).
Web Beacons are tiny graphics with a unique identifier, similar to Cookies in their function. They are used to track online movements of web users or to access Cookies. Unlike Cookies which are stored on the user’s computer hard drive, web beacons are embedded invisibly on web pages (or within an e-mail) and are about the size of the period at the end of this sentence.
Web beacons may be used to deliver or communicate with Cookies, to count users who have visited certain pages and to understand usage patterns. We may also receive an anonymous identification number if you visit our site as a result of being redirected from an online advertisement displayed on a third-party website.
4. Third party Cookies used on our Site
|Third Party||Type and description||Important Links|
|Google Analytics||Google Analytics allows us to measure and
thoroughly analyze the traffic on our Site.
It also enables us to estimate whether
we earned back the investment in particular
ad campaign and measure its outcome.
Google Analytics Opt-Out:
|Google Optimize||Google Optimize allows us to test our Site solutions and personalize them in order to deliver engaging content to Visitors and End Users.||https://support.google.com/optimize/answer/6292487?hl=en|
TARGETING AND ADVERTISING COOKIES
|Third Party||Type and description||Important links|
|AdRoll||AdRoll is a tool used for retargeting purposes in order to better adjust our Services and Site to your needs, as well as to bring your attention to Our products and Services that we know might interest you.
AdRoll also lets us measure and analyze the number and length of visits to our Site.
|DoubleClick||DoubleClick is a company owned by Google, which services we use to manage our advertising campaigns on web, including on our Site.||https://www.google.com/policies/technologies/ads/|
|Facebook Pixel||Facebook Pixel is embedded within our Site to link the use of different websites and viewing of different advertisements by Visitors, as well as to optimize and convert the outcome of such analysis.||https://www.facebook.com/business/help/651294705016616|
|Google AdWords||Google AdWords is a tool that we use to personalize and maximize the effects of our advertising campaigns.
Google AdWords impact on our ad campaigns and actions includes adjusting such campaigns for our Visitors within web browsers, partner sites, video sites and apps.
|LinkedIn Insight Tag||LinkedIn Insight Tag is used by LeadsPedia to gain better knowledge about Visitors and how they use our Site, and to help us create informative reports about our campaigns.||https://www.linkedin.com/legal/privacy-policy|
|Twitter Pixel||Twitter Pixel shows us how web users react to our advertisements shown on Twitter. It also lets us measure our return on investment from a particular ad/ad campaign.||https://twitter.com/en/privacy|
|Universal Event Tracking by Bing Ads||Bing Ads will collect data that allows you to track conversion goals and target audiences with remarketing lists.||https://advertise.bingads.microsoft.com/en-us/solutions/audience-targeting/universal-event-tracking|
5. Additional information
General contact Form: [email protected]
Marketingbourse’s Data Protection Officer contact: [email protected]